How Many Yellow Pages Reviews Do You Need

Is Yellow Pages 360 Online Worth It?

A question we often go asked is "Is Yellowish Pages online worth it?"

I'll answer this question over the form of this blog mail. Before I answer this question, be sure to read my review of YellowPages latest service offering called NetSync.

The respond is based off of the experiences auditing a few of our current client's websites who switched from Yellow Pages online to work with us.

My goal is to provide you honest feedback like I did with this Yelp advertising review so you can make an informed conclusion.

So let'southward get to information technology!

Death Of The Phone Book

We all know the phone volume is dead.

But that isn't stopping Yellow Pages.

Nope. They're working their way into the online marketing world.

They offer Google Adwords advertising, SEO and priority rankings in their online directories. I'll break down each of their services and requite you lot a review of the work they do.

Earlier I do that, I want to mention a couple of things we see wrong with Xanthous Pages online services.

They Accept Contracts With No Guarantees

A few of our electric current clients accept switched over from Yellow Pages online services. But but afterwards their contracts had ended.

Offering contracts is fine. Merely non offering a guarantee on services along with a contract is a no-win situation for the client. We believe contracts are a thing of the by. Peculiarly ones with no guarantees.

They Use Scare Tactics

Yellow Pages aren't scammers only they will use scare tactics.

A new client who was in talks with Yellowish Pages was warned/threatened that their website would non exist found in the search results.

When you don't use Yellow Pages online service, your list in their directory for your product or services wont rank as loftier. That's because they reserve the peak spots in their directory listings for their paying clients.

Here'southward an example:

The listings in the red box are sponsored. Just like in the Google search results, ads are at the height, which is fine. If you cull not to apply Xanthous Pages online services, your website simply won't appear at the elevation of their local directory listings.

Our customer's businesses and websites are listed in their respective Yellow Pages directory without paying for their service. The listings are simply not at the tiptop.

Having the name, address and phone number of your business consistently listed beyond the internet is very important for local SEO and how to rank your Google Places/My business page.

Simply it's not every bit if people head directly to the Yellow Pages and conduct a search. So are you really missing out on much?

Chances are good that the vast majority of people search for a local concern in a search engine.

So if Xanthous Pages says your website will disappear or it won't be establish on the net, information technology'southward a pile of crap. Millions of websites are found on the internet that don't use Yellow Pages online service.

Now that that'southward off my breast, let me break downwards their services and critique them.

"My business advertised in the phone volume for years…. When they introduced their online marketing services of providing SEO, I tried them out. I can honestly say that even though they said they were providing SEO for my website, my rankings dropped dramatically and I felt I lost out on business as a outcome. I was thankful to find Jordan and his SEO company Meaningful Marketing. In the year since we have been working together my website'due south rankings take improved and I take generated a lot of traffic and clients from their SEO work and would non hesitate to refer them!" Happy Client – Russ C

Yellowish Pages SEO Review

Dorsum in June we received an email from a client who was unhappy with Yellow Pages search engine optimization efforts. He had been with them for almost a twelvemonth and was not seeing the results he was hoping for.

His rankings were not that great. As a painter, he was in a competitive market. But given the amount of time they had been working on his SEO, surely they would be able to get him into the first page for at least i of his targeted keywords.

During our initial assay here are the problems we came across:

Lack Of Content

The chief folio of the website had most 100 words of text. That'due south not plenty for this solar day and age. Your primary folio has to have at least 300 words of text.

In that location was also a lack of pages on the website. The more than pages y'all take with relevant and useful content, the better your chances of search engines ranking your website high.

Why?

Search engines main goal is to provide the searcher with relevant websites. Past relevant I mean websites that take lots of content that can help educate people.

The more useful and relevant pages you lot accept on your website, the longer visitors stay on your site. This means they'll spend less time on your competitors.

So your site should aim to educate visitors. You can practice that by creating various webpages that answer clients' questions you go asked face to face.

No Optimization

The chief folio has to be optimized. The Yellow Pages had added in the meta title, keywords and description. But they missed the optimization of search engine optimization.

They failed to add together any painting keywords/search terms to the primary page of the content. Optimizing the main folio championship is non enough in 2014 and across.

Here's a mail on how to properly optimize a webpage.

Backlinks

Another effect we saw was a depression amount of backlinks pointing to the website.

Outside of having relevant and optimized content on your website, you lot demand to have links pointing back to your website.

Now with all the search engine algorithms, acquiring high quality backlinks is tough.

The easiest fashion to get backlinks to your website is to list your business in business directories. Business directory listings tell the search engines you're a real business and have a physical location. You also go a backlink in each listing.

Business organisation listings are also an of import piece for how to rank a Google Places page. The more you have, the better your chances of ranking in the Google +/mapped listings.

SEO Summary

Overall not plenty maintenance piece of work was being done in regards to the SEO of the clients' website. SEO is an ongoing process for many websites. From adding properly optimized content to getting more high quality backlinks, these things accept time, and they must be done continuously.

Yellowish Pages Online Advertising/Adwords Review

Some other one of our clients had been with Yellow Pages for over a year. They were managing this clients' Google Adwords campaigns.

Here are the issues that I found with their Adwords management service:

No Dashboard Access

When I asked the client if we could walk through his Adwords dashboard, he looked at me confused. He said he didn't have i.

They didn't setup the Adwords entrada under the business owners Google account. This ways he couldn't encounter any of the important Adwords data like the keywords being clicked and for how much. He had to rely on the fact that they charged his credit card $1000 every month and so he must accept been getting clicks.

At the end of the day, you the concern owner, need to have dashboard access to Analytics, Webmaster Tools, Google My Business/Places and Adwords.

Information technology's your business organization and you should be able to see all this information. This allows yous to have full access to this very important information to determine what's working and what's non. With our Adwords campaigns, we believe in simply having admission to your campaign and not setting 1 up using our account. Being able to see the data tin can help us determine if our clients are wasting money on Adwords or non.

Some other client is still currently using Yellow Pages for his Adwords (he'd love to stop but the whole contract matter is in the way) and he has no access to any of the Adwords campaign information.

Sparse Reports

In both cases I asked the customer if I could encounter some reports.

Both handed me over a few pages of reports. They were very thin and provided them with only how much they were paying per month. These reports were essentially invoices.

Here is the issue with having no admission and sparse reports sent to you lot: it'southward your data!

Both of those clients were/are not able to see what keywords are driving the most corporeality of clicks, what the ads expect like and how much the cost per click on each keyword is. This really hurts them from analyzing the data and making informed changes.

Non-Optimized Landing Pages

The other large issue nosotros take seen with Yellow Pages management on Google Adwords campaigns is that they never optimize the landing page for the keywords they're targeting.

Like SEO, the keywords/search terms you are targeting for your Adwords campaigns demand to be on the landing page. This volition help increase the probable hood your ad

The landing folio was the main page of his website. When we went ahead and started working on improving his rankings and SEO, nosotros had to optimize the main page of his site. This is actually helping YP and the cost per click of his advertising campaigns. Merely we don't care since we take a job to do. And that'southward to get him better rankings.

Loftier CPC

To get your concern listed in the top 3 spots of the ads section of the search results, Yellow Pages will outbid your competitors and drive upwards your cost per click in the process.

The cpc will already be high due the not-optimized landing pages. But it'll be even college cheers to them making sure your business organisation shows upwardly offset.

We see websites with a good amount of click throughs even though they don't rank in the height three spots above the organic search results. In doing this, we salve our clients money on a monthly basis.

Adwords Summary

I volition summarize by proverb that Yellow Pages doesn't maximize Adwords spends. The first customer I talked almost is saving 35% of his Adwords spend all because we decreased his cost per click by properly optimization the landing pages with targeted keywords/search terms.

Information technology'southward likewise alarming that they don't allow business owners to come across detailed reports in the dashboard of the campaign.

Yellow Pages Directory Listings

I already posted a picture of what the Yellow Pages directory listings await like. If you pay, you lot get to the top of the directory for your products or services.

And every bit I mentioned, how often are Yellow Pages directories searched? Non only practice they accept competition from Yelp and other directories, merely the bulk of people practice their searching in a search engine to get a full spectrum of results. There are some people who do have the Yellowish Pages app simply my estimate is far more people head straight to Google and start their search from there.

They might then state on a Yellow Pages directory from the search results. Yellow Pages directories tend to rank high organically because they accept been effectually for years. Do a search for your products or services to see if the YP directory listing ranks well.

If so, it might be wise to have your concern listed in the directory. Apparently, yous have to pay them to exist ranked loftier. Simply the costs of that are very low compared to their monthly SEO and Adwords packages which, did I mention, are contract based.

This would be the but Yellow Pages online service I could see value in. But if it's more than $50/month to get listed, don't bother. Your business organisation can appear ahead of that directory listing by either using Adwords, organic local SEO or by being listed in the Google mapped listings.

Is Yellowish Pages Online Worth Information technology?

Based on what our clients were paying, I personally don't think it'due south worth it for many of the reasons I pointed out. The biggest concern for me is a lack of SEO knowledge from Yellow Pages staff and poor client service. They seem to be operating on SEO and Adwords principles from years ago.

With SEO and Adwords, search engines are changing algorithms and such weekly. Many internet marketing companies are e'er reading upward and staying educated on the latest trends and changes. This is an area I don't meet Yellow Pages online marketers doing based on our audits of websites that they are working on.

If you are looking for online marketing services from a company other than Yellow Pages, contact u.s. and nosotros'd be happy to meet what we tin can practice for you.

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